Opening image of reflection visuals with blue and orange on navy blue background

reflec
tion

THE BRIEF

To design a music poster for a concert held by Brian Eno, an artist known for his ambient music, at McGill metro for his latest album, Reflection. The goal of the poster was to promote as well as provide a feel for the album itself. It should also reflect the artistic nature of the underground station.

Refection poster mockup

THE PROCESS

I approached the poster design in two stages - focusing on visuals and treating the typography. To capture the varied nature of Eno’s work, I listened to the album several times and drew inspiration from the impression of the sound of lake water. I depicted the water in a vector style to reflect Eno’s generative music style and used bright colors found in his various artworks.
For typography, I wanted the text to interact with the water and not interrupt it, so I decided that large text interacting with the water would be interesting.

Full A3 poster of Reflection album
Floating VIP cards for reflection album
Vinyl mockup closeup
Vinyl mockup with jacket and sleeve

THE OUTCOME

This project was definitely took me out of my comfort zone with a very maximalist design compared to my usual, structured style, resulting in a bold poster with contrasting colors and typographic presence which interacted with the water in a way that seemingly melted in from the background.

Vinyl mockup leaning on white wall