To rebrand Club Soda’s visual identity to better reflect its dynamic and eclectic atmosphere, while still honoring the venue’s 40-year history and iconic logo. The goal was to give them a fresh, modern look that aligns with its values and appeals to its diverse audience. While their iconic logo has been a fan favorite, they're looking to fuel their creative spark and let loose with a fresh, modern look.
club
soda
THE BRIEF
AN INJECTION OF RHYTHM
THE PROCESS
Because of the Montreal venue’s versatility, I aimed to create a logo that would suit a range of events, from cabarets and rock concerts to corporate dinner parties. The logo I designed features a half-circle icon with abstract elements that represent different aspects of the venue, including the stage, soundwaves, and lighting. This design effectively captures the essence of Club Soda.
The logo’s abstract and flexible nature allows for endless branding possibilities, such as creating patterns with the circles or using the icon as the central theme of the overall brand. This level of versatility ensures that the logo remains relevant and adaptable, even as the Club Soda brand evolves over time.
TYPOGRAPHY
MATTER
REGULAR
Rhythm can be used to create a sense of harmony and balance in a design. It can help to unify disparate elements and make them feel like they belong together.
SEMI-BOLD
A rhythmic pattern can draw attention to a specific element, like a call-to-action button, or create a hierarchy of information by guiding the eye from one element to the next.
THE OUTCOME
This project was an incredible exercise in branding. Finding the core theme of the company was something I definitely struggled with to begin with, but once I found the rhythm (quite literally) of their work, everything started to fall into place through repetition and movement. It certainly makes me want to work on more projects such as these, and see what else I can do.
